HTC partners with Beats, awesome audio focused devices coming this fallIn Blog
HTC announced that the two have been working together already and that new HTC devices with Beats sound innovations will be available this fall, which is perfect timing for a Windows Phone Mango release. HTC is known for pushing Windows Mobile to the limits and making excellent Android smartphones and now they are going to continue innovating and sounding cool at the same time.
Beats Electronics will continue to operate autonomously with their current partnerships that include Monster Cable Products, HP, and Chrysler. You may recall that the HP TouchPad webOS device has integrated Beats Audio support too.
HTC’s goal to become a lifestyle brand may be valid in some parallel universe, but there’s an opportunity cost related to blowing a wad of cash on appealing to audiophiles. For instance, HTC spent $300 million on S3 to acquire patents that can be used to fend off Apple. HTC should keep buying patents.
Perhaps HTC’s Beats Electronics deal makes sense since it accelerates the company’s “entry into the youth and accessories markets globally,” but the money could have been better spent elsewhere.